Use this information to run retargeting campaigns-like for those who visited in the last 30 days or who’ve added a product to their online cart but exited the site without purchasing. The pixel matches activity happening on your website with a Facebook user. You can also upload customer lists, email subscribers, and information to retarget those who’ve already interacted with your brand. Save an audience you’ve made that targets Facebook users by age, location, interests, and job title. Get an overview of everything happening across your Facebook and Instagram accounts without having to sign into your personal one. Facebook and Instagram-both owned by Meta-accounted for 23.8% of digital ad revenue generated throughout the entire year.Īds Manager grants advertisers access to features to help them market their business, including: In fact, the platform is so popular that ad spend exceeded $5.5 billion in the second quarter of 2021. More than 37.3 million businesses use a Facebook Ads Manager account to run campaigns on the advertising platform.
How to open a Facebook Ads Manager account.
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